Random thought for the day:
Carl’s Jr. needs to plan for success. A few years ago they came out with a new hamburger, called the Six Dollar Burger. The premise was that this burger was just like the ones you get at the sit-down (non-fast food) type restaurants, where they charged you six dollars for it. So you would get a six dollar burger for a lot less. When they launched it, I think it was around $3 dollars for the sandwich and like $4.50 to $5 for the combo.
Here’s where I don’t think they were thinking ahead. Fast forward a few years. Inflation starts to take an effect, and the prices rise. When I was at Carl’s Jr. a few days ago, I noticed that most of the combos with Six Dollar Burgers (now there are quite a few of them) are upwards of $7. The sandwiches alone are $5. At which point the Six Dollar Burger for $5+ doesnt seem like the most amazing deal ever.
What are they going to do when the Six Dollar Burger costs more than $6? Change the name? Like I said before, I don’t think they were planning for success. Hell, it was this kind of not thinking things through that gave us the Y2K issues.
But hey, it is fast food. And this was the same marketing department that used Hugh Hefner, Paris Hilton (link may be NSFW), and the infamous Flat Buns commercials to sell their product.